Yamador is Barmajeyyat's enterprise omnichannel customer engagement platform. Design multi-step outreach journeys visually, deliver them across messaging and voice channels, and keep every message inside your compliance rules — on infrastructure you control.
Barmajeyyat is a software company specialised in enterprise customer engagement and messaging technology. Our flagship product, Yamador, is an API-first platform that lets banks, telecom operators, and enterprises run large-scale, policy-compliant customer outreach — from a single promotional broadcast to multi-day, multi-channel contact strategies with automated retries and escalation.
Drag-and-drop journey builder: send steps per channel, waits, retries, and branching driven by real delivery outcomes — delivered, read, replied, failed — with a defined path for every result.
A master contact registry with per-channel identifiers, lists, segments, and custom attributes — so every campaign reaches the right person on the right number or address.
Every attempt, on every channel, is tracked: delivery, opens, clicks, replies, call outcomes, and dispositions — reportable per campaign, per step, and per recipient.
Each step in a Yamador journey picks its channel. Fallbacks and escalations between channels are first-class: no reply on WhatsApp can mean an SMS an hour later, then a voice call.
Automated outbound voice at scale — announcements, interactive IVR journeys, and agentless campaigns.
High-throughput SMS campaigns through your aggregator or operator connections.
Campaign email over your own SMTP infrastructure, with full engagement tracking.
Rich business messaging on the world's most used chat app, through Meta's official WhatsApp Business Platform.
Business messaging with customers on Facebook Messenger via Meta's Messenger Platform — same journeys, templates, and governance as every other Yamador channel.
Conversations with customers on Instagram via Meta's Instagram Messaging API, unified into the same contact history and campaign reporting.
Barmajeyyat integrates with the WhatsApp Business Platform as a technology provider: our customers own their WhatsApp Business Account, their phone numbers, and their direct billing relationship with Meta. Yamador provides the campaign orchestration, template management, delivery, and analytics on top. The same model will extend to Messenger and Instagram messaging.
Draft, approval, scheduling, running, pausing, and completion — with campaign categories, recycling of audiences, and finite or continuous campaign modes.
Built-in dual-control: campaigns created by makers require sign-off from designated approvers before a single message leaves the platform.
Per-channel template libraries with versioning and variables — email subject/body, SMS text, WhatsApp approved-template structures with headers, footers, and buttons.
Disposition-driven branching on every step, configurable retry counts and delays, wait steps, and time-zone-aware sending windows.
Contact lists with flexible column schemas, reusable segments, list-level identifier mapping, deduplication, and rejection lists.
Inbound replies across channels are matched to the campaigns that triggered them and surfaced in a per-campaign inbox for follow-up.
One deployment serves many isolated tenants — separate users, contacts, channels, templates, and reporting, with strict row-level data isolation.
Every platform capability is exposed through documented REST APIs, ready for integration with core systems, CRMs, and data warehouses.
Role-based access control, encrypted channel credentials at rest, audit trails for sensitive actions, and tenant-scoped data access enforced at the database layer.
Yamador was designed with banks and telecom operators in mind. Compliance controls are not an add-on — they are enforced in the delivery pipeline itself, on every attempt, on every channel.
Yamador deploys on-premises or in your private cloud. Customer data, contact lists, and message content stay inside your network. For channels that require cloud connectivity — such as the WhatsApp Business Platform — Yamador connects outbound-only to the Yamador Messaging Hub, Barmajeyyat's secure relay service: no inbound connections to your data centre, ever.
Runs fully inside your data centre, including restricted and highly controlled network environments.
Redundant service topology across the platform and its voice and messaging infrastructure.
Where cloud channels are used, your deployment polls the Yamador Messaging Hub over authenticated, signed HTTPS — your security team never opens an inbound port.
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